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“Japan's Global Reach”
- The influence, strategies, and weaknesses of Japan's multinational corporations
Published in November 1993 by Times Books
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Japan's Global Reach analyzes the future of key Japanese multinationals amid a changing Japan and a rapidly changing world economy. Japan's Global Reach was published in the United States under the title Japanophobia: The Myth of the Invincible Japanese. Like The Sun Also Sets, the book's Japanese edition was a bestseller in Japan.
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